Phuentsholing Tourism Boost: Bhutan’s border town is set to get a tourism branding and digital promotion push, with a contract signed to create destination materials and a dedicated tourism website under the Phuentshogling Thromde Enhancement Programme. Wellness Tourism Push: Bhutan’s Department of Tourism has rolled out five wellness and recovery experiences—yoga and meditation, monastery stays, hot stone baths, and Himalayan trekking options—aimed at travellers seeking physical and mental reset. Hydropower & Energy Outlook: Druk Green Power Corporation remains central to Bhutan’s power supply and revenue, as the country plans major capacity growth to meet rising domestic demand and expand exports. Tourism Market Moves: Bhutan’s BITM 2026 is highlighted as a shift toward structured international partnerships, bringing global buyers into the country to support the “high value, low volume” model. Digital Booking Reality Check: A digital readiness programme finds many Bhutan hotels struggle with Google listings, social media access, and outdated websites—hurting visibility and bookings online. Royal & Diplomatic Notes: Bhutan officially recognized Croatia, and royal family members paid respects to Princess Bajrakitiyabha in Thailand, underscoring ongoing cultural ties. Travel Disruption at the Border: Recurring Amochhu floods in Phuentshogling are disrupting road access, delaying labour permits and stranding export vehicles, with rules around driver exit times adding pressure.