Bhutan Tourism & Travel Trade: Bhutan wrapped up its first Bhutan International Travel Mart (BITM) 2026 in Thimphu, drawing 200+ international buyers from about 15 countries and setting up a 2027 edition, as the country leans into “High Value, Low Volume” tourism through stronger global partnerships. Digital Tourism Readiness: A nationwide digital readiness programme found many Bhutan’s 3-star hotels struggle online—uncclaimed Google listings, outdated websites, and social media accounts sometimes controlled by former staff or agencies—hurting visibility and bookings. Tourism Policy & Growth Targets: In the State of the Nation report, Bhutan said GDP is up 30% since July 2024, with tourism highlighted via new tourism packages and a Red Panda Tourism Flagship Programme in Haa aimed at 300,000 visitors. Royal & Diplomatic Notes: Their Majesties of Bhutan paid respects to Thailand’s Princess Bajrakitiyabha, underscoring close ties, and Bhutan officially recognized Croatia, opening doors for future cooperation including culture and tourism. On-the-Ground Disruption: Recurring Amochhu floods in Phuentshogling are repeatedly blocking roads, stranding export vehicles and delaying labour permit access. Travel Safety Context: Heavy rain across the region has also been linked to river surges and landslides affecting connectivity in nearby areas, a reminder for travellers planning around monsoon conditions.