Digital Tourism Readiness: A three-month programme found many Bhutan’s three-star hotels can’t fully manage their online presence—Google listings, social media and OTA profiles are often unclaimed or controlled by former staff/agencies, and websites are frequently outdated—hurting visibility and bookings. Tourism Strategy & Partnerships: Bhutan’s first Bhutan International Travel Mart (BITM) 2026 in Thimphu drew 200+ international buyers from about 15 markets, signalling a shift toward structured global partnerships under the “high value, low volume” approach. Economic Transformation with Tourism: The State of the Nation report says tourism will get a boost via five new tourism packages (nature, pilgrimage, wildlife) and a Red Panda Tourism Flagship Programme in Haa targeting 300,000 visitors. Monsoon & Safety Outlook: ICIMOD warns that even with a weaker monsoon forecast for the HKH region (including Bhutan), short bursts of intense rain can still trigger flash floods and landslides—urging close follow-up of advisories. Royal & Cultural Ties: Their Majesties of Bhutan paid respects to Thailand’s Princess Bajrakitiyabha, underscoring ongoing Bhutan–Thailand royal connections that also support cultural exchange.