Tourism Policy Push: Bhutan’s State of the Nation report lays out eight priority programmes for 2026-27, including new tourism packages (nature, pilgrimage, wildlife) and a Red Panda Tourism Flagship in Haa, with a long-term target of 300,000 visitors. Digital Tourism Readiness: A nationwide digital readiness programme finds many Bhutanese three-star hotels struggle online—Google listings, social media and OTA profiles aren’t fully controlled, websites are often outdated, and slow responses can hurt visibility and bookings. International Travel Trade: Bhutan wrapped up its first Bhutan International Travel Mart (BITM) 2026 in Thimphu, drawing 200+ international buyers from about 15 countries and setting up the momentum for the 2027 edition. Royal Visit: Their Majesties of Bhutan paid respects to Princess Bajrakitiyabha at Thailand’s Grand Palace, underlining close Bhutan–Thailand royal ties. Climate & Safety Note: ICIMOD warns that even with a weaker monsoon forecast for parts of the HKH (including Bhutan), flash floods and landslides remain a serious risk due to short bursts of intense rain. Digital Identity for Services: Bhutan joined the 50-in-5 campaign to strengthen privacy-preserving self-sovereign digital identity, supporting trusted digital foundations that can also improve service access for citizens and businesses.